Crafting Digital Experiences 
that matters for AI, B2B SaaS, and B2C products

Worked with Bupa Arabia, a leading insurance firm, to conceptualize and design two key digital platforms: a direct-to-consumer (B2C) website for insurance policy sales for families and corporate partners a population health management (PHM) mobile application.
 

As the Product Designer on this project, I was involved throughout the design process. My responsibilities included conducting user research to understand customer needs and pain points, developing user flows and wireframes, creating prototypes for user testing, iterating designs based on feedback, and contributing to the final visual design and UI elements. The focus was on developing intuitive, user-friendly interfaces for both platforms to enhance customer experience and engagement with Bupa Arabia's offerings.

Spearheaded the UX design for a groundbreaking B2B SaaS platform at Ciena, a global leader in telecom networking solutions. This platform provides telecommunication companies with advanced capabilities to create, manage, monitor, and analyze complex optical networks in real-time across various regions.
 

As the UX/UI Product Designer, I played an instrumental role in bringing this product from concept to fruition and driving its evolution (taking it from 0 to 1 and beyond). My responsibilities involved the full design lifecycle: conducting foundational user research with network engineers, defining information architecture and workflows for intricate processes, creating wireframes and interactive prototypes, executing usability testing sessions, and crafting the visual design system. The primary focus was translating highly technical requirements into an intuitive, efficient, and scalable user experience, empowering users to manage critical network infrastructure effectively.

As the designer for the Ciena optical network management SaaS project, I personally architected and developed its comprehensive, custom design system from scratch. Tailored specifically for the complex B2B product suite, it addressed the unique challenges of data-intensive network visualization and intricate telecom workflows. The system provided standardized guidelines, a library of reusable UI components, defined interaction patterns, and accessibility standards.

Its implementation established a unified visual and interactive language across the platform, ensuring consistency and enhancing usability. This design system significantly accelerated design and development cycles, streamlined collaboration with development teams, and provided a robust, scalable foundation for product growth. My direct design of this system was crucial for maintaining design integrity and efficiency.

As the UX Designer, I designed IQVIA's innovative SaaS web application for clinical trial financial management, taking it from initial concept to reality (0 to 1). This platform empowers pharmaceutical companies by tracking intricate payment streams for medication and vaccine studies and providing predictive analytics to forecast future investment needs.
 

My responsibilities covered the entire UX design lifecycle for this ground-up development. This included understanding user needs within pharma finance, defining workflows, creating the information architecture, developing wireframes and interactive prototypes, and crafting the final user interface. The primary goal was to transform complex financial data and forecasting features into an intuitive, efficient, and user-friendly experience, enabling clients to manage budgets and plan future clinical research investments effectively.

As the sole UX and Visual Designer for the Medicus.ai B2C mobile application, I owned the entire end-to-end product design process. Medicus.ai empowers patients by analyzing their blood test reports and translating complex medical jargon into clear, understandable insights and actionable health information.
 

My role encompassed conducting user research to understand patient needs and anxieties regarding medical data, defining intuitive user journeys and information architecture, creating wireframes and interactive prototypes, and meticulously crafting the final visual design and user interface. The key focus was transforming dense, technical lab results into an accessible, engaging, and visually appealing mobile experience, empowering users to better comprehend and manage their personal health data effectively.